AIA Cares Community Squad is a community programme introduced in early 2021, in collaboration with AIA Malaysia’s esteemed NGO partner Women Of Will (WOW) and social enterprise Pasar Grub. This year-long initiative was rolled out with the objective of providing daily necessities to urban B40 families who are in need, while also extending our support to the causes championed by WOW and Pasar Grub.
In March, AIA Cares Community Squad successfully distributed cloth facemasks, healthy baked goods, vegetables and fruits sourced from WOW and Pasar Grub to 500 recipients located in the Klang Valley area, benefitting more than 2500 household members in total. Our efforts to support the community and encourage them to eat healthily especially during the time of pandemic continue as we carried out distribution to 1000 more families in two other sessions in the second half of 2021.
#AIAStrongerTogether x Nicol David for International Women’s Day
“Alone we are strong. Together we are stronger.” Inspired by these powerful words, we commemorated International Woman’s Day 2021 with a month-long #AIAStrongerTogether campaign together with our Ambassador, Datuk Nicol David. One of the initiatives under the campaign was a social media challenge which saw Nicol kicking off a “chain of support” on Instagram by sharing pictures of the strong women in her life and nominating other women to take on this challenge with the hashtag #AIAStrongerTogether.
For every hashtag or nomination received from this challenge, AIA Malaysia pledged to donate RM10 to the Women Of Will (WOW) organisation. The challenge received an overwhelming response from women all over the country which in turn helped us raise RM25,000 for WOW. Heng Zee Wang, Chief Marketing Officer of AIA Malaysia together with Nicol presented the donation to WOW on 8th April 2021.
Get Fit for Charity
Over 8,000 runners across Malaysia rallied together to pledge their support for the National Cancer Society Malaysia (NCSM) by joining a contest initiated by District Race Malaysia by AIA Vitality, where they dedicated their own personal fitness journey towards a common cause.
The “Get Fit For Charity” contest, which took place from 12 April to 16 May 2021, showed the generous and selfless side of many District Race participants, as they ran, jogged and walked many kilometres to help raise funds for NCSM. With AIA Malaysia pledging RM1 for every 100 points scored, the participants rose to the challenge and even hit the collective target of 5 million points ahead of schedule.
This paved the way for AIA to donate a cumulative total of RM50,000 to NCSM to support the NGO’s work on providing education, care, and support services for people affected by cancer, as well as raising public awareness.
Food Aid by MERCY Malaysia
The pandemic has taken a toll on many lives where the much-needed movement restrictions have displaced workers and affected daily activities such as going to work and school.
In our continuous efforts to assist those impacted, we collaborated with MERCY Malaysia to offer our assistance in the form of food aid and hygiene essentials to impacted B40 beneficiaries. Through the collaboration, we successfully distributed the items to a total of 700 families who were displaced by the floods earlier this year, followed by another distribution in September, where we reached out to help 1000 families based in Sabah, Sarawak, Selangor and Pahang.
FINCO’s COVID-19 Relief Initiative
In September 2021, AIA Malaysia extended our support to the Financial Industry Collective Outreach (FINCO) for its COVID-19 Relief Initiative to help students and families who were in urgent need of support. Most of the students were from the B40 communities who have been adversely impacted by the COVID-19 pandemic. Through supporting this initiative, we reached out to 168 families based in states across Malaysia such as Kelantan, Negeri Sembilan and Sarawak. These families were provided with cashless aid via their MyKad, a facility provided by FINCO through MyKasih Foundation, allowing the families to use the amount provided to purchase necessities.
AIA PUBLIC Takaful’s Program Kongsi Rezeki
In conjunction with its 10th year anniversary, AIA PUBLIC Takaful embarked on an initiative called ‘Program Kongsi Rezeki’ where 10 orphanages across Malaysia were presented with 60 brand new laptops, living necessities such as bed frames and mattresses as well as other daily supplies. This initiative that is in line with our purpose of enabling the underserved communities to lead healthier, longer and better lives was organised in collaboration with the Malaysian Relief Agency (MRA).
Program Kongsi Rezeki by AIA PUBLIC Takaful has benefitted more than 500 children from 10 orphanages that are based in Johor, Melaka, Negeri Sembilan, Kuala Lumpur, Selangor, Perak, Kelantan, Kedah and Sabah.
CHECK OUT THE PHOTOS ON AIA AND THE COMMUNITY:
AIA Charity Day
The AIA Charity Day has been organised on a yearly basis to raise funds for those in need, supporting various causes. In 2019, we expanded this initiative and collaborated with 14 NGOs to raise funds for these NGOs. This special occasion gave our employees the opportunity to help raise funds for the NGOs involved whilst learning more about their unique causes. We raised over RM230,000 from the Charity Day for the participating NGOs such as Women of Will, MERCY Malaysia, the Cleft Lip and Palate Association of Malaysia, the National Cancer Society of Malaysia, Orphancare and many more.
Semarakkan Raya Bersama AIA PUBLIC Takaful
In May 2020, AIA PUBLIC Takaful in collaboration with the Malaysian Relief Agency (MRA), distributed 1000 food packs and necessities to 1000 deserving families that have faced financial hardship due to the COVID-19 pandemic and Movement Control Order. This initiative was organised to lighten the burden of the impacted families and to help them with their Raya preparations and celebrations.
AIA Cares: Financial Assistance to Healthcare Frontliners
In appreciation of the sacrifices and selfless contributions made by our country’s COVID-19 Healthcare Frontliners, AIA Malaysia pledged RM2 million to provide financial support to all doctors, nurses and hospital staff working at the MOH designated hospitals and screening facilities involved in the handling of COVID-19 cases in Malaysia. The financial support was offered from 1 March 2020 and ended on 30 September.
As at 30 September 2020, we have disbursed RM317,000 to frontliners consisting of doctors, nurses and hospital staff who were infected by COVID-19 while in the line of duty in Malaysia.
Food Aid For Sabah – AIA X MRA
The extended Conditional Movement Control Order (CMCO) affected Malaysians in many ways and this is especially true for the B40 community in Sabah whose livelihood have unfortunately been gravely impacted.
Understanding the predicament that they are in, we reached out to the Malaysian Relief Agency (MRA) to offer our assistance. On 20 November 2020, in collaboration with MRA, we successfully completed the distribution of food items to a total of 1300 families based in Kota Kinabalu, Semporna, Lahad Datu, Kunak, Sipitang, Beaufort, Tawau and Sandakan.
AIA Vitality Weekly Challenge X MERCY
AIA Vitality members were given the opportunity to donate their RM10 reward as a contribution to the MERCY COVID-19 Pandemic Fund. For this initiative, AIA Malaysia matched each donation made by AIA Vitality members and successfully raised RM100,000 for the fund.