Children & Wellness

Community Engagement

AIA Healthiest Schools Programme

2024

Jom! Ceria Bersama Vitality

We expanded our health and wellness community event - Jom! Ceria Bersama Vitality where we engaged with the residents of PPR Seri Pantai. The community events were organised to encourage our communities to take care of their mental and physical health in a fun and engaging way, in line with our commitment of helping Malaysians live Healthier, Longer and Better. 

 

More than 200 residents as well as a total of 28 AIA volunteers had an engaging morning participating in various activities such as Zumba, games and coloring contest for kids. 

 

Residents also had the opportunity to purchase fresh vegetables and fruits from Pasar Grub as well as undergo health checks for free by medical doctors from the Malaysian Relief Agency (MRA).

AIA Cares Community Squad

The AIA Cares Community Squad is a community programme by AIA Malaysia which was introduced in 2021 with the objective to provide daily necessities and vegetables to urban B40 families. We continued this initiative with the Malaysian Relief Agency (MRA) and Pasar Grub, where we successfully provided beneficiaries with a total of 4500 packs of food aid.

 

Additionally, 101 AIA employees volunteered their time and effort to pack boxes of food items that were distributed to the families within the vicinity of Klang Valley.

 

 

Disaster Relief Efforts

AIA PUBLIC Takaful contributed towards the flood relief efforts by Ummah Utara Resources and MERCY Malaysia to assist the organisations in helping those impacted by the floods in east coast and northern areas of Malaysia, in line with our purpose of helping Malaysians live healthier, longer, better lives. The contribution was part of the surplus donated by AIA PUBLIC Takaful’s participants.

2023

AIA Charity FUNraising Fiesta

In conjunction with the International Charity Day observed on 5 September annually, AIA Malaysia organised the AIA Charity FUNraising Fiesta at Menara AIA on Wednesday 20 September 2023. 12 non-governmental organisations (NGOs) and Social Enterprises (SEs) took part in the event selling various items such as food & beverages, desserts, fruits and vegetables, decorative items and much more. We also provided an opportunity for AIA employees to be part of the event where they volunteered their time and effort working with the NGOs and SEs to decorate the booths, cheer to create hype as well as help during the event day.

 

The event also saw performances by Nurul Sakinah, a former national paralympic athlete, Umar Hasfizal, a beneficiary from the Autism Cafe Project, Fad and Nani, AIA's very own talents from Partnership Distribution and Customer Contact respectively.

 

It is hoped that through this engagement, the proceeds raised will enable the organisations and the causes they champion to benefit more communities to lead healthier, longer and better lives.

Jom! Ceria Bersama Vitality

We expanded our health and wellness community event - Jom! Ceria Bersama Vitality where we engaged with the residents of PPR Kerinchi and PPR Seri Malaysia. The community events were organised to encourage our communities to take care of their mental and physical health in a fun and engaging way, in line with our commitment of helping Malaysians live Healthier, Longer and Better.

 

More than 400 residents from both venues as well as a total of 64 AIA volunteers had a fun-filled morning participating in various activities such as Zumba, traditional games (sukaneka) and coloring contest for kids.

 

Not only that, residents also had the opportunity to purchase fresh vegetables and fruits from our partner, Pasar Grub as well as undergo basic health checks for free by medical doctors from the Malaysian Relief Agency (MRA).

 

We hope to organise many more Jom! Ceria Bersama Vitality events in the future to enable more communities to live Healthier, Longer, and Better!

Eliminating Cervical Cancer in Malaysia Programme with NCSM

AIA PUBLIC Takaful contributed RM200,000 to the National Cancer Society of Malaysia in support of its programme to provide free doses of Human Papillomavirus (HPV) vaccines to benefit approximately 10,000 girls and women. The contribution was made possible through the surplus donated by AIA PUBLIC Takaful's participants.

AIA Cares Community Squad

The AIA Cares Community Squad is a community programme by AIA Malaysia which was introduced in 2021 with the objective to provide daily necessities and vegetables to urban B40 families while supporting various causes championed by our NGO partners. This year, through a collaboration with the Malaysian Relief Agency (MRA) and Pasar Grub, we have expanded the programme to support more beneficiaries with a total of 6000 packs of food aid distributed to those in need.

 

Additionally, more than 75 AIA Life Planners volunteered their time and effort to pack boxes of food items that were distributed to the families within the vicinity of Klang Valley.

2022

AIA Cares Community Squad

The AIA Cares Community Squad is a community programme by AIA Malaysia which was introduced in 2021 with the objective to provide daily necessities and vegetables to urban B40 families while supporting various causes championed by local social enterprises and our NGO partners. This year, through a collaboration with Women of Will (WOW), the Malaysian Relief Agency (MRA) and Pasar Grub, we have expanded the programme to support more beneficiaries with a total of 4000 packs of food aid distributed to those in need.

 

Additionally, more than 25 AIA Life Planners volunteered their time and effort to pack boxes of food items that were distributed to the families within the vicinity of Klang Valley. Four (4) AIA Malaysia ExCo members, including Chief Marketing Officer, Heng Zee Wang, Chief Financial Officer, Chai Tze Siang, Chief Corporate Solutions Officer, Tung Hsiao Ley, and Chief Investment Officer, Richard Lin, also joined the food distribution activity and spent time visiting the beneficiaries. 

Jom! Ceria Bersama Vitality

On Saturday, 24th September, AIA Malaysia hosted its first health and wellness community event - Jom! Ceria Bersama Vitality with the residents of PPR Batu Muda, Kuala Lumpur. The event was organised to encourage our communities to take care of their mental and physical health in a fun and engaging way, in line with our commitment of helping Malaysians live Healthier, Longer, Better Lives.

 

More than 100 residents as well as 15 AIA volunteers had a fun-filled morning participating in various activities such as Zumba, traditional games and lucky draw sessions while children got to express their creativity in a colouring activity. Additionally, residents also had the opportunity to purchase fresh vegetables and fruits from Pasar Grub, a social enterprise that focuses on repurposing surplus vegetables, as well as undergo free basic health checks by medical doctors from our NGO partner, the Malaysian Relief Agency (MRA).

Silver Sponsor – Nicol David Organisation

AIA Malaysia became a proud sponsor of the Nicol David Organisation (NDO) which is a non-profit organisation co-founded by eight-time world squash champion and AIA Malaysia ambassador, Datuk Nicol David together with Mariana de Reyes, a former Colombian squash player. NDO seeks to nurture and empower girls and boys from B40 and M40 families through the power of sports and education. We believe that by supporting NDO through its “Little Legends” lead programme, we can enable more Malaysians particularly the younger generation to live Healthier, Longer, Better Lives.

2021

AIA Cares Community Squad

AIA Cares Community Squad is a community programme introduced in early 2021, in collaboration with AIA Malaysia’s esteemed NGO partner Women Of Will (WOW) and social enterprise Pasar Grub. This year-long initiative was rolled out with the objective of providing daily necessities to urban B40 families who are in need, while also extending our support to the causes championed by WOW and Pasar Grub.

 

In March, AIA Cares Community Squad successfully distributed cloth facemasks, healthy baked goods, vegetables and fruits sourced from WOW and Pasar Grub to 500 recipients located in the Klang Valley area, benefitting more than 2500 household members in total. Our efforts to support the community and encourage them to eat healthily especially during the time of pandemic continue as we carried out distribution to 1000 more families in two other sessions in the second half of 2021.

Get Fit for Charity

Over 8,000 runners across Malaysia rallied together to pledge their support for the National Cancer Society Malaysia (NCSM) by joining a contest initiated by District Race Malaysia by AIA Vitality, where they dedicated their own personal fitness journey towards a common cause.

 

The “Get Fit For Charity” contest, which took place from 12 April to 16 May 2021, showed the generous and selfless side of many District Race participants, as they ran, jogged and walked many kilometres to help raise funds for NCSM. With AIA Malaysia pledging RM1 for every 100 points scored, the participants rose to the challenge and even hit the collective target of 5 million points ahead of schedule.

 

This paved the way for AIA to donate a cumulative total of RM50,000 to NCSM to support the NGO’s work on providing education, care, and support services for people affected by cancer, as well as raising public awareness.

#AIAStrongerTogether x Nicol David for International Women’s Day

“Alone we are strong. Together we are stronger.” Inspired by these powerful words, we commemorated International Woman’s Day 2021 with a month-long #AIAStrongerTogether campaign together with our Ambassador, Datuk Nicol David. One of the initiatives under the campaign was a social media challenge which saw Nicol kicking off a “chain of support” on Instagram by sharing pictures of the strong women in her life and nominating other women to take on this challenge with the hashtag #AIAStrongerTogether.

 

For every hashtag or nomination received from this challenge, AIA Malaysia pledged to donate RM10 to the Women Of Will (WOW) organisation. The challenge received an overwhelming response from women all over the country which in turn helped us raise RM25,000 for WOW. Heng Zee Wang, Chief Marketing Officer of AIA Malaysia together with Nicol presented the donation to WOW on 8th April 2021.

Food Aid by MERCY Malaysia

The pandemic has taken a toll on many lives where the much-needed movement restrictions have displaced workers and affected daily activities such as going to work and school.

 

In our continuous efforts to assist those impacted, we collaborated with MERCY Malaysia to offer our assistance in the form of food aid and hygiene essentials to impacted B40 beneficiaries. Through the collaboration, we successfully distributed the items to a total of 700 families who were displaced by the floods earlier this year, followed by another distribution in September, where we reached out to help 1000 families based in Sabah, Sarawak, Selangor and Pahang.

FINCO’s COVID-19 Relief Initiative

In September 2021, AIA Malaysia extended our support to the Financial Industry Collective Outreach (FINCO) for its COVID-19 Relief Initiative to help students and families who were in urgent need of support. Most of the students were from the B40 communities who have been adversely impacted by the COVID-19 pandemic. Through supporting this initiative, we reached out to 168 families based in states across Malaysia such as Kelantan, Negeri Sembilan and Sarawak. These families were provided with cashless aid via their MyKad, a facility provided by FINCO through MyKasih Foundation, allowing the families to use the amount provided to purchase necessities.

2020

AIA Charity Day

The AIA Charity Day has been organised on a yearly basis to raise funds for those in need, supporting various causes. In 2019, we expanded this initiative and collaborated with 14 NGOs to raise funds for these NGOs. This special occasion gave our employees the opportunity to help raise funds for the NGOs involved whilst learning more about their unique causes. We raised over RM230,000 from the Charity Day for the participating NGOs such as Women of Will, MERCY Malaysia, the Cleft Lip and Palate Association of Malaysia, the National Cancer Society of Malaysia, Orphancare and many more.

Semarakkan Raya Bersama AIA PUBLIC Takaful

In May 2020, AIA PUBLIC Takaful in collaboration with the Malaysian Relief Agency (MRA), distributed 1000 food packs and necessities to 1000 deserving families that have faced financial hardship due to the COVID-19 pandemic and Movement Control Order. This initiative was organised to lighten the burden of the impacted families and to help them with their Raya preparations and celebrations.

AIA Vitality Weekly Challenge X MERCY

AIA Vitality members were given the opportunity to donate their RM10 reward as a contribution to the MERCY COVID-19 Pandemic Fund.  For this initiative, AIA Malaysia matched each donation made by AIA Vitality members and successfully raised RM100,000 for the fund.

AIA Cares: Financial Assistance to Healthcare Frontliners

In appreciation of the sacrifices and selfless contributions made by our country’s COVID-19 Healthcare Frontliners, AIA Malaysia pledged RM2 million to provide financial support to all doctors, nurses and hospital staff working at the MOH designated hospitals and screening facilities involved in the handling of COVID-19 cases in Malaysia. The financial support was offered from 1 March 2020 and ended on 30 September.

 

As at 30 September 2020, we have disbursed RM317,000 to frontliners consisting of doctors, nurses and hospital staff who were infected by COVID-19 while in the line of duty in Malaysia.

Food Aid For Sabah – AIA X MRA

The extended Conditional Movement Control Order (CMCO) affected Malaysians in many ways and this is especially true for the B40 community in Sabah whose livelihood have unfortunately been gravely impacted.

 

Understanding the predicament that they are in, we reached out to the Malaysian Relief Agency (MRA) to offer our assistance. On 20 November 2020, in collaboration with MRA, we successfully completed the distribution of food items to a total of 1300 families based in Kota Kinabalu, Semporna, Lahad Datu, Kunak, Sipitang, Beaufort, Tawau and Sandakan.

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