Customer charter

For more than 70 years, AIA has helped generations of families in Malaysia to plan, protect and prepare for life. Our experience has allowed us to help millions of people achieve their dreams, and to be there for them in challenging times.

In a constantly changing world, people need a partner who understands and supports them through life’s challenges and opportunities, and it is our commitment to help our customers and their families live Healthier, Longer, Better Lives with the right solutions from our wide range of conventional and *Islamic products and services under AIA Bhd., AIA PUBLIC Takaful Bhd. and AIA General Berhad. 

We are committed to serving the needs of all our customers under one roof, guided by our Charter that is outlined based on the fours pillars of service standards and our commitment of Treating Customers Fairly. If we have not met your expectations in any way, please let us know as we genuinely want to resolve any issue that you may have with our products or services. If we have done well, we would like to hear from you too.To contact us, please click here.

1. We offer an active engagement model where you will be made aware of:
   • Multi-channel options and accessibility for making purchases and enquiries.
   • Where and how to provide feedback, suggestions and complaint.
2. We keep you informed of the physical and engagement channels available to you to purchase products or make enquiries. Specifically, we give you easy access to the following:
   • An insurance / takaful agent locator.
   • A list of customer engagement channels, i.e. corporate website, self-service customer web portal and call centre.
3. We will inform you of the channel availability which may vary from time to time.

We conduct customer satisfaction feedback/surveys periodically to ensure that your needs and expectations are met.

1. We ensure that knowledgeable and ethical staff and agents are available to serve you.
2. Training
   • We ensure that our employees and intermediaries are properly trained on products and services offered.
   • Trainings are provided any time a new product is launched. We also run refresher courses on existing products regularly.
     
3. In order to understand your profile and needs adequately, we:-
   • Listen to you attentively.
   • Acknowledge and properly understand your needs and preferences.
   • Ask for requisite information and documents to advise you accordingly and in accordance with the Industry’s Code of Practice on the Personal Data Protection Act 2010.
   • Offer options of suitable products and services to meet your needs and wants.
4. Any options provided to you shall be explained and on an “opt-in-basis”, e.g. riders, sharing/using your information for marketing and research purposes.

We have a standard commitment on clear responsibilities which is written in our Customer Charter and it covers the following guiding principles:

1. A clear and concise objective of the Charter.
2. Mission.
3. Values that we provide to you, such as fairness, transparency, integrity, ethics, professionalism, timeliness.
4. Efficient/effective communication channels.

To allow our customers to have a clear expectation on time taken for various services:-

1. Delivery of Services:-

Information on turnaround time on delivery of services is made available in the Customer Charter through various channels (head office / branches / call center / website). 

2. Standards to be adopted:-

Serve Walk-in Customer Promptly:
Customer Waiting Time: Within 10 minutes.

1. We will inform you of each step and documentation required to alter, renew, surrender or cancel a policy/certificate, e.g. what happens when there are changes to the policy/certificate, notice on renewal, etc. as well as the consequences arising from any of these actions.
2. We will remind you to inform us of any changes in the risk before renewal, via the renewal notice we issue to you.
3. We comply with the standard operating procedure that has been set in all our dealings with you.

You will have easy access to the following information which is made available through various channels of communication such as branches / brochures / call center / website:

1. Product related details, i.e. product features, product disclosure sheets, terms and conditions, key facts and exclusions will be shared at the point of sale.
2. Fees, charges (other than premiums), and interest (if any) as well as obligations in the use of a product or service
3. Free Look Period
   
   • The free look period starts from the date you receive your new policy/certificate document.
   • If you decide to cancel your policy/certificate, you have 15 days from the date you first received the policy/certificate document to do so. Please write to the company to confirm your intention to cancel the policy/certificate.
     
4. Terminating Your Policy/Certificate to Purchase A New Policy/Certificate
   
   •  You tend to lose out when you lapse or surrender an existing policy/certificate, even if it is to replace it with another (by the same or a different insurer) because of the following reasons:
   • The new policy/certificate usually comes with a higher premium/contribution because it is based on your current age.
   • You may need to pay an extra premium/contribution or may even be denied coverage if there are changes to your health profile.
   • In most medical and critical illness policies/certificates, the waiting period (the duration when no claim is payable) resumes from the policy/certificate issue date or reinstatement date, whichever is later.
   • Instead of replacing your policy/certificate, we advise you to review your coverage so that it meets your financial and protection needs. Exercise your right to keep your financial objectives on track and be wary of undue influence from any party to terminate your existing policy/certificate.
5. Premium Payment
   • For your convenience, we recommend that you sign up for electronic payment facilities that are currently available.
   • You may also make payments by cash at any of our service centers nationwide. This option is available for premium/contribution payments made annually, semi-annually and quarterly.
   • If you make payments through your AIA Life Planner, you should insist on an official receipt issued by the Company. Please contact us if you do not receive the official receipt within 10 working days from the payment date.
6. Your Personal Information
   
   • We are committed to upholding the security and confidentiality of your personal information provided to us.
   • Your personal information will only be used by AIA Bhd. and AIA PUBLIC Takaful Bhd.’s authorised personnel in the course of processing and administering your insurance policy.
   • Your data will never be shared with another party that is not authorised by AIA Bhd. and AIA PUBLIC Takaful Bhd. to process or administer your policy.
7.  Comprehensiveness and Transparency in Product Information
   • We are also committed at all times to ensuring that all information and disclosure of our products and services are fair, accurate and comprehensive. As such, we shall not engage in deceptive, misleading or false representations with regards to our products and services.
8. Anti-Fraud Statement

AIA Bhd. and AIA PUBLIC Takaful Bhd. are committed to fraud control with an emphasis on proactive prevention, putting in place detection measures in our effort to reduce possibilities which could lead to fraud. Our approach to fraud control centers on maintaining a legal and ethical climate which encourages all stakeholders to protect the Company’s assets and raise any suspicion of fraud. We believe in zero tolerance to fraud. Thus, when a fraud is detected, suspected or alleged, we are committed to undertaking a detailed investigation on the matter. We will work closely with the relevant authorities to ensure that justice is served and will implement measures to recover as well as to minimise losses.

1. Phone
   • Where no follow-up is required, we will attempt to resolve the matter during the first call.
   • Where follow-up is required, we will do so within 3 working days from the date of the first call.
2. Email, Fax or Post
   • We will acknowledge receipt of your email within 1 working day and respond within 3 working days. If more time is required to resolve your enquiry, we will advise you on the expected timeline.
   • We will respond to your letter within 3 working days from the date of receipt. If more time is required to resolve your enquiry, we will advise you on the expected timeline.
3. Counter/Branches
   • Where no follow-up is required, we will attempt to provide first contact resolution immediately.
   • Where follow-up is required, we will do so within 5 working days from the date of the first visit.

• You shall be informed of the various options for submitting a complaint through available channels. To contact us, please click here. 
• We will conduct a verification process when we communicate with you.
• We will communicate clearly on the issue and gather adequate information so that an informed resolution can be made.
• We will address the issue in an equitable, objective and timely manner by informing you of our decision no later than 14 calendar days from the date of the receipt of the complaint.
• If the case is complicated or requires further investigation, we will inform you accordingly and provide updates every 14 calendar days. If it is not resolved, we will provide updates within another 14 calendar days. Thereafter, after every 30 calendar days.
• We will keep you updated if we are unable to address issues within the stipulated timeframe.
  
• If you feel that your dispute has not been resolved fairly, you have the option of referring the matter to the Ombudsman of Financial Services (OFS), subject to the scope of OFS, or to Bank Negara Malaysia (BNM), within 6 months of receiving our decision.

Ombudsman of Financial Services

Chief Executive Officer
Ombudsman for Financial Services (664393P)
14th Floor, Main Block
Menara Takaful Malaysia
No. 4, Jalan Sultan Sulaiman
50000 Kuala Lumpur
Tel: +603-2272 2811
Email: enquiry@ofs.org.my
Click here for more details on how to lodge a dispute with OFS

Bank Negara Malaysia

Pengarah
Jabatan LINK & Pejabat Wilayah
Bank Negara Malaysia
P.O. Box 10922
50929 Kuala Lumpur
Tel: 1-300-88-5465 (Overseas: +603-2174 1717)
Fax: +603-2174 1515
E-mail: bnmtelelink@bnm.gov.my

1. We will inform you of the estimated time taken for claims settlement process and the expected service standard through various channels (i.e. branches / call center / website / email).
   
2. We will inform you of the acknowledgment of your claim within 7 working days from the receipt of claims submission.
3. We will ensure that our agents forward all claims submitted through them to us within 3 working days, except for crime related claims which should be notified within 24 hours from the time of loss.
4. If documentation/information is incomplete, we will inform you within 14 working days from the acknowledgement of the claims.
5. We will advise you on the key claims procedures including the appointment of adjuster, claims assessment etc, and also the assigned timelines.
6. We will update you on the progress of the claim every 14 working days. We will inform you of the decision once it is finalised.
7. In the event of a catastrophe / disaster we may receive a large number of claims, as such, meeting the timelines stipulated may not be possible. We will aim to provide updates every 20 working days.

1. We will provide you with available channels for you to appeal on a decision or for you to raise disputes (i.e. branches / call center / website / email).
   
2. If any claim is not approved or the amount is not the same as what you have claimed, we will advise you to refer to the procedure for making an appeal through the Financial Ombudsman Scheme in cases that are within their purview. For more information, please click here.

1. We commit to embed fair dealing into our institution’s corporate culture and core values 

• We set reasonable standards on fair business practices in all dealings with our customers. This includes providing financial services or products suitable to our customers’ financial circumstances and preserving the confidentiality of our customers’ information; 
  
• We train all staff and representatives attending to customers to provide quality advice and recommendation; 
  
• We take customers’ feedback seriously for continuous improvements of our processes and customer experience. 

2. We commit to ensure that customers are provided with fair terms 

• We ensure that the terms in our contracts or agreements are fair, transparent, and well communicated to customers; 
• We ensure that terms and conditions set out the respective rights, liabilities and obligations clearly and as far as possible in plain language; 
  
• We ensure that the terms and conditions in contracts or agreements are not altered without prior notification to customers. 
  

3. We commit to ensure that customers are provided with clear, relevant and timely information on financial services and products 

• We provide customers with relevant and timely information on products and services that enable them to make informed choices that best meet their financial circumstances and needs; 
  
• We disclose key product features, fees and charges, risks and benefits in a clear and concise manner; 
  
• We ensure critical terms are brought to customers’ attention and explained to the customers.
  

4. We commit to ensure that our staff, representatives and agents exercise due care, skill and diligence when dealing with customers 

• We conduct sales, advertising and marketing of our financial services and products with integrity and will not make false or exaggerated claims; 
  
• We avoid or clearly disclose actual or potential conflicts of interest; 
  
• We ensure that key performance indicators and processes relating to fair treatment of customers are reviewed and monitored.