Men’s Health Women’s Health Night Run by AIA Vitality Expands with New Exciting Category for Kids
Bacaan 7 min
Kuala Lumpur, 13 April 2017 – Men’s Health Women’s Health (MHWHNightRun) Night Run, one of the most anticipated night runs in the country held in partnership with AIA Vitality (#AIAVitalityMY), will return to Putrajaya this 22 July 2017, and will introduce an exciting new running category exclusively for kids aged 7 to 15 years old.
Now in its third year, Men’s Health Women’s Health Night Run by AIA Vitality is making a comeback, promising some 20,000 runners another exciting race (5km, 12km and 21km) in the Men’s and Women’s Open and Men’s and Women’s Veteran. The first flag off will be at 6.00pm and the last flag off at 8.40pm.
In conjunction with the second year anniversary of Time Out Malaysia Kids, a quarterly magazine for families with kids, this year’s installment of Night Run invites families to spend time with their pint-sized runners on an action-packed and fun-filled Saturday. Kids ages 7 to 15 may participate in a 700-metre or 3km race.
Men’s Health and Women’s Health will continue to team up with AIA Bhd. who is returning as the official title sponsor. The run will be under AIA Vitality – Malaysia’s first science-backed health programme designed by AIA to encourage and empower Malaysians to take sustained steps towards healthy living lifestyles.
“It is gratifying to see how the continuous support of Malaysia’s running community has made the Men’s Health Women’s Health Night Run by AIA Vitality the biggest night run in the country,” says Patrick Brennan, Group CEO of Mongoose Publishing Sdn Bhd, the publishers of Men’s Health and Women’s Health in Malaysia.
“This is the second-year of our collaboration with AIA Vitality and we could not have found a better partner as AIA shares our passion, drive and ambition to create an event that reaches more Malaysians than ever before. The AIA Vitality wellness programme is perfectly designed to give an extra push to all Malaysians to live a healthier lifestyle and we are delighted to share this journey with them”.
AIA Bhd.’s Chief Marketing Officer, Eric Chang explains, “At AIA, we are committed to helping Malaysians live longer, healthier, better lives. We are absolutely thrilled to host this year’s Night Run in Putrajaya under the AIA Vitality banner together with Men’s Health and Women’s Health teams again. AIA Vitality is about taking charge of one’s own health, however small, and being part of the Night Run is an excellent way to get Malaysians started on their journey to better health. With the new kids’ run categories, we are also able to encourage our children to lead healthy and active lifestyles, besides giving families another fun activity on the weekend to spend precious time together.”
While preparing for their endurance run, participants can enjoy browsing through sponsors’ booths whilst listening to music specially curated by a DJ. Attendees can also satisfy their appetites with food trucks parked on site. Families and friends who are there to show support and cheer on participants are also welcome to join the fun-filled Saturday at the village and keep the festive spirit going.
Participants will each receive an exclusive running t-shirt from performance sports brand, Ultron. For those who complete the run, they will each receive a medal, and a special goodie bag which consists of merchandise and vouchers. Major sponsors - including health club, Fitness First and personal care and safety razor brand, Schick - will contribute products and experiences to support the participants’ health and well-being.
Entry fees for the 5km, 12km and 21km courses are set at RM70, RM80 and RM90 respectively. As for the kids, entry fees for the 700-metre and 3km are set at RM30 and RM50 respectively. Registration is now open and early birds get to enjoy 15% off until 30 April.
Runners who are interested in signing up can find more information and register at:
For more information on Men’s Health Women’s Health Night Run by AIA Vitality, please visit:
Facebook:
https://www.facebook.com/Menshealthmalaysia
https://www.facebook.com/womenshealthmalaysia
https://www.facebook.com/timeoutmalaysiakids/
Twitter:
@menshealthmy
@womenshealthmy
Instagram:
@menshealthmalaysia
@womenshealthmy
@timeoutmykids
Hashtags:
#MHWHNightRun
#AIAVitalityMY
For more information, please contact:
Stephanie Goh | 017.280.8526 | steph@commasindustry.com
Jilian Yong | 019.333.6887 | jilian@commasindustry.com
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About Mongoose Publishing
Mongoose specialises in providing high-quality media platforms across print, digital, social, video and events. Mongoose brands include Time Out Kuala Lumpur, Time Out Malaysia Kids, Time Out Singapore, Time Out Malaysia guides, Esquire Malaysia, Esquire Singapore, Expatriate Lifestyle, ELLE Malaysia, Men’s Health Malaysia and Women’s Health Malaysia. With a guiding principle of ‘Communicating with Integrity’, Mongoose utilises its international experience spanning three decades and four continents to successfully bring editorial, design, marketing, PR, communications and web-based best media practice to Southeast Asia.
About Women’s Health
Women’s Health propels 22 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle and was also nominated for the ASME of General Excellence again in 2013; included on Adweek’s annual Hot List two times and is nominated for a third in 2013; and was named Advertising Age’s 2009 Magazine of the Year and also listed among their 2013 A-List winners. For more up-to-the-minute information, visit www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women’s Health Magazine). Women’s Health Malaysia has been published under licence in Malaysia by Mongoose Publishing since March 2015. www.womens-health.com.my @WomensHealthMy
About Men’s Health
Men’s Health is the world’s number one source of information for and about men. It is the brand for active, successful, professional men who want greater control over their physical, mental and emotional lives. Men’s Health gives men the tools they need to make their lives better through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features and more. With 40 editions worldwide, Men’s Health is the world’s largest men’s magazine with global online presence found at www.menshealth.com Men’s Health Malaysia has been published in Malaysia since 2004, Mongoose Publishing taking over the licence since January 2014. www.mens-health.com.my @menshealthmalaysia
About Time Out Malaysia Kids
Mongoose Publishing acquired the licensing to publish Time Out Malaysia Kids as a yearly publication, and in May 2015 the magazine was relaunched as a quarterly. Time Out Malaysia Kids is the definitive guide for parents and families with children up to 16 years old, covering everything related to kids and teens in Malaysia. Readers can expect a world of family-friendly topics pertaining to education, entertainment, eating out, parenting, things to do, places to go and more. For more up-to-the-minute information, visit timeoutkl.com/kids and get instant updates via Facebook (fb.com/timeoutmalaysiakids) and Instagram (@timeoutmykids).
About AIA Bhd.
AIA Bhd. is a leading insurer in Malaysia, where we have been privileged to do business since 1948. We offer a suite of financial solutions including Protection, Health, Personal Accident, Employee Benefits, General Insurance, Mortgage, Retirement and Family Takaful products to meet our customers’ protection and financial security needs at every life stage. Through our wide and diverse distribution footprint which comprises a 13,500 strong Life Planner force, our exclusive bank partner’s branches nationwide as well as corporate sales teams and brokers, we give our customers the choice of deciding how, when and where they connect with us.
Part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group, AIA Bhd. has the financial strength, experience, service centre network and a well-trained team of more than 2,000 staff to serve our 3 million customers nationwide.
As at 30 November 2016, AIA Bhd.’s total asset worth was RM48 billion, with a paid-up capital of RM767 million.
