Protect yourself and your loved ones from life's uncertainties with AIA's life insurance and takaful plans.
02 February 2021
Kuala Lumpur, 2 February 2021 – AIA Group Limited (“AIA” or the “Company”: stock code: 1299) has released findings from a ground-breaking research initiative, “Healthier Together”, revealing the eight key ingredients that go into living “Healthier, Longer, Better Lives”. The survey across six Asia-Pacific markets revealed Malaysians have an optimistic outlook on life while looking for the positives in everyday situations through gratitude.
The study was conducted by global data insights company Kantar Group and involved in-depth interviews with more than 80 experts from a broad spectrum of professional disciplines in Malaysia and across Asia-Pacific. Study findings were then validated through a survey of 6,000 consumers in the region, including 1,500 respondents in Malaysia, which not only identified tangible actions people can take to improve their health and wellness, but significantly, validated the hypothesis that people already taking these actions are at less risk of being negatively impacted by the uncertainties of COVID-19 and a post-COVID world.
In terms of how well Malaysians perform in living Healthier, Longer, Better Lives, just under a third reported high adoption of the eight ingredients with 29% rating themselves as adopting at least seven of the eight ingredients and over half (54%) saying they were achieving four or more.
Malaysians also indicated the relative importance of “having an optimistic outlook” as the most important ingredient in contributing to Healthier, Longer, Better Lives, which aligned with the other five markets surveyed. However, Malaysians also identified “be active and engaged” and being “self-motivated” as the two ingredients most Malaysians need to adopt – indicating a need to remain social, physically and mentally active while improving their ability to find and define their own sense of progress and motivations in life.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said: “The AIA purpose, which underpins everything we do, is to help people live Healthier, Longer, Better Lives. It’s therefore critical to gain a deep understanding of what people can actually do to achieve this, and how we can help them, beyond the obvious steps of exercising, eating healthily and getting sufficient sleep, particularly in the context of COVID-19.”
Ben Ng, Chief Executive Officer of AIA Bhd. echoed the same sentiments: “In today’s world, it is easy to access information that helps us understand what factors contribute to living a healthy life. However, there is an underlying gap between understanding what leads to a healthy life and knowing what actions help us elevate the way we approach our overall health and wellbeing.”
“Through the study, Malaysians now have a better understanding of what they need to do to live Healthier, Longer and Better and together with the support of our Total Health and Wealth Solutions and our unique behavioural change programme, AIA Vitality – we are fully committed to enabling a better quality of life for all Malaysians.” Ben added.
A significant body of new insights and data was gathered from interviews with academics, life-coaches, psychologists, mental health experts, influential authors, healthcare representatives and influencers from leading institutions, business and government.
The study produced eight specific ingredients that are most influential in helping people live Healthier, Longer, Better Lives. These were:
The survey asked the 6,000 participants across Asia to rate their performance across these criteria. Key findings included:
Stuart A. Spencer added: “The findings of this unique piece of research now deliver to us a clear pathway to living Healthier, Longer, Better Lives. Healthier Together identifies real actions people can take to improve their physical and mental well-being, and real clarity about how to live Healthier, Longer, Better Lives, which has never been more important to us all than it is right now.”
The complete findings of the AIA Healthier Together study and survey can be viewed at: www.aia.com.my
As part of the insurer's efforts to spur meaningful conversations about health and wellness during these challenging times, AIA recently launched the “Hoping & Coping Through the Pandemic" video series which features AIA’s Global Ambassador David Beckham together with 14 other AIA regional ambassadors including AIA Malaysia's very own Nicol David – coming together to share their personal experiences and approach to practicing a healthy lifestyle during the pandemic. Check out their candid and heart to heart conversation here: https://www.youtube.com/AIABhdMalaysia/videos
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AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei, Macau SAR, New Zealand, and a 49 per cent joint venture in India.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$291 billion as of 30 June 2020.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 36 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).
About AIA Bhd.
AIA Bhd. is a leading insurer in Malaysia, where we have been privileged to do business since 1948. We offer a suite of financial solutions including Protection, Health, Personal Accident, Employee Benefits, General Insurance, Mortgage, Retirement and Family Takaful products to meet our customers’ protection and financial security needs at every life stage. Through our wide and diverse distribution footprint which comprises of a 15,000 strong Life Planner force, our exclusive bank partner’s branches nationwide as well as corporate sales teams and brokers, we give our customers the choice of deciding how, when and where they connect with us.
Part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group, AIA Bhd. has the financial strength, experience, service centre network and a well-trained team of more than 2,600 employees to serve our 3.6 million customers nationwide. As at 30 June 2020, AIA Bhd.’s total asset worth was RM57.45 billion, with a paid-up capital of RM810 million.