Engaging people through football and Tottenham Hotspur
AIA is proud to be the Global Principal Partner of Tottenham Hotspur Football Club. Tottenham Hotspur is one of the top-ranked teams in the English Premier League with a following of over 180 million supporters globally, 80 million of which reside in Asia.
Our long term partnership with Tottenham Hotspur reinforces our brand position as The Real Life Company, which encapsulates our longstanding commitment to being deeply engaged in people’s lives. We recognise the vital role that active participation in sport plays in promoting a healthy lifestyle and the special motivation top calibre professional sportsmen can provide as role models. We also believe that football teaches young people the value of teamwork, discipline, and sportsmanship, and as such, has a positive impact that extends well beyond the playing field.