District Race Malaysia by AIA Vitality made a return during the COVID-19 pandemic as an augmented reality event by providing a digitally engaging and fun urban exploration experience. This year’s event was made even more attractive as participation was free and made available nationwide. This gave equal opportunities for runners across Malaysia to participate in the event.
District Race Malaysia by AIA Vitality was launched on 1 March 2021, providing users with a fun way to lead an active life to stay happy and healthy during these trying times. The 4-month long event became an instant hit with avid casual runners in Malaysia; including non-runners who just enjoyed casual walks. The event has managed to exceed its initial target of 10,000 sign-ups, with over 11,000 participants registered on the District app, all vying for the opportunity to take home the grand prize, the brand new Proton X50.