What’s on Your Plate? New AIA Vitality Food Tracker Promotes Healthier Eating Habits
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Kuala Lumpur, 21 August 2024 – AIA Malaysia has introduced a new feature within its AIA Vitality programme – the AIA Vitality Food Tracker. Aimed at promoting healthier eating habits among its members, the new food tracker feature encourages members to monitor their food intake and make mindful eating choices.
Launched in 2016, AIA Vitality is a comprehensive health and wellness programme that equips members with the knowledge, tools, and motivation to lead healthier lives. By integrating principles of behavioural science, AIA Vitality promotes sustainable health habits and rewards members with valuable benefits and discounts for taking proactive steps towards better health. The programme supports a holistic approach to wellness, including regular physical activity, balanced nutrition, and routine health check-ups.
With the AIA Vitality Food Tracker, members can earn up to five AIA Vitality points daily and up to an annual cap of 1,825 points. Members who upload at least seven meal photos a week will receive personalised feedback from a nutritionist, helping them make more informed dietary decisions.
Heng Zee Wang, Chief Health Officer of AIA Malaysia said, “Since its launch in 2016, AIA Vitality has made significant inroads in helping Malaysians to live healthier and make better lifestyle choices. With every innovation and advancement, we have empowered our members to eat better, move more and prioritise their rest. Now with the new AIA Vitality Food Tracker, we are supporting our members to make healthier and more conscious food choices to achieve their wellness goals.”
With a simple snap of a photo, AIA Vitality members can upload it to earn points and receive almost immediate rating on their meals. The new AI-powered Food Tracker is intuitive, providing personalised feedback and guidance to transform their meals into milestones towards a Healthier, Longer, Better Life.
To celebrate the launch, media members were invited to an interactive luncheon to experience the AIA Vitality Food Tracker firsthand. The event included a food bar from AIA Vitality’s partner, Salad Atelier, as well as an on-site dietitian from AIA Vitality partner, Naluri who provided personalised feedback on their dietary choices. AIA Malaysia Ambassador and national squash legend, Datuk Nicol David was also present to share her insights and tips on healthy eating.
The AIA Vitality Food Tracker leverages on the principles of behavioural science to drive long-term improvements in eating habits. By integrating this feature, AIA Malaysia continues its commitment to equipping members with the tools and motivation needed to tackle obesity and improve their overall health, supporting its vision of Healthier, Longer, and Better Lives.
Interested individuals are encouraged to visit www.aia.com.my/en/aia-vitality/vitalitystarter.html for a complimentary 3-month trial of the AIA Vitality Starter, offering insights into the AIA Vitality programme.
For more information on AIA Vitality, visit www.aia.com.my.
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About AIA Vitality
AIA Vitality is Asia’s first and only comprehensive science-backed health programme. It provides members with the knowledge, tools and motivation to bring about long-term positive behavioural changes to lead a healthier life. AIA Vitality members are incentivised to actively engage in health and wellness activities by offering them a range of benefits including extra insurance benefits on selected insurance and takaful plans as well as savings and discounts from AIA Vitality partners.
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR, and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$286 billion as of 31 December 2023.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 42 million individual policies and over 18 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under ticker symbol “AAGIY”.
