American International Assurance Bhd. (AIA Bhd.) began operations in the country in 1948 in Kuala Lumpur as a branch of the American International Assurance Company, Limited (AIA). With over 60 years of market presence in Malaysia, AIA Bhd. has now become one of the country's largest life insurers, with a network of 23 branches nationwide, over 1,000 employees and 10,000 agents.