AIA Malaysia

Direct Marketing

Direct Marketing (DM) is the alternative marketing distribution arm for both Life and non-Life products underwritten by AIA Bhd.

The DM team offers its expertise in integrated marketing campaigns, data mining and customer profiling to market customize products to relevant database of both financial and non-financial business partners.

Direct marketing channels include telemarketing, direct mail and broad market channels.

Leveraging on the strength of our experienced in-house Telemarketing team, Direct Marketing engages outbound telemarketing as our predominant marketing channel.

Through our collaborations with business partners in executing Direct Marketing campaigns, we aim to achieve these key objectives:

  • To add value to our business partners’ acquisition, loyalty and retention programmes by offering relevant and adequate insurance products to their customer base through strategic product sequencing
  • To provide incremental revenue by way of engaging our business partners as AIA’s corporate agents and offering fee based income for purchase of insurance products by their members base
  • To offer tailor made products and services to respective corporations’ membership programmes to create differentiation
  • To offer post campaign analysis and database profiling to our business partners to facilitate business partners database update efforts

We have a wide range of Accident & Health, Life and Refund of Premium products offering protection and saving needs to cater to the different life stage and lifestyle needs.

To discuss further on mutually beneficial partnership for a Direct Marketing programme, please contact us at 03-2056 2000.

Important: This is purely a product summary and shall under no circumstances be used or deemed as an offer to sell nor shall it be taken as a form of professional advice of any manner. Please contact AIA Care Line at 1300 88 1899 for more information.

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