Kuala Lumpur, 9 April 2021 – “Alone we are strong. Together we are stronger.” Inspired by this powerful saying, AIA Malaysia commemorated International Woman’s Day 2021 with its month-long #AIAStrongerTogether campaign via a series of social media and digital activation which aimed to empower women to live Healthier, Longer, Better Lives.
What better way to celebrate and inspire change than having AIA Malaysia’s ambassador, Datuk Nicol David – an iconic superwoman and squash legend who was recently named the World Games Greatest Athlete of All Time to spearhead the campaign.
Nicol started a “chain of support” on Instagram by sharing pictures of the strong women in her life and nominating other women to take on this social media challenge with the hashtag #AIAStrongerTogether. For every hashtag or nomination received from this challenge, AIA Malaysia pledged to donate RM10 to the Women of Will (WOW) organisation, one of the company’s esteemed NGO partners that helps single mothers, widows, abandoned or abused women get back on their feet.
The challenge which ran from 8th to 26th March 2021 received overwhelming responses with the support and participation from women all over the country which in turn helped AIA Malaysia raise RM25,000 for WOW.
Elaborating on the campaign, Heng Zee Wang, Chief Marketing Officer of AIA Bhd. said, “We want to celebrate, acknowledge and advance the achievements of women every day and at the same time continue to show our support to Women of Will. Thank you to all the ladies who participated in our #AIAStrongerTogether campaign and we hope this contribution will further help Women of Will continue the great work that they do every day in empowering more women to be financially independent, capable of caring for themselves and their loved ones.”
On top of the social media activation, a three-part #AIAStrongerTogether webinar session was also organised as part of the campaign. The webinars featured experienced industry leaders including AIA Malaysia’s top Life Planners as well as influencers who exchanged insights, personal and professional journeys on topics such as entrepreneurship, parenting, career advancement and financial management.
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