Kuala Lumpur, 12 September 2019 – For the first time ever, AIA Malaysia has collaborated with 14 non-governmental organisations (NGOs) championing different social causes for its highly anticipated AIA Touching Lives Charity Day. The event held at the insurer’s headquarters in Menara AIA on 6 September 2019 was organised to provide its employees with the opportunity to contribute their time and effort to help raise funds for their respective NGOs whilst learning more about the NGOs’ unique causes.
Themed ‘Markets of Malaysia’, the charity day saw 14 booths manned by more than 500 AIA employees from 14 different divisions together with their NGO partners selling scrumptious delicacies and pastries, thirst-quenching beverages, hand-made decorative items as well as NGO branded merchandises. Living up to the theme of the charity day, all 14 booths were decorated with elements representing 14 different states of Malaysia.
Various activities took place during the day including lucky draws, a best decorated booth competition and a blood donation drive. Employees and guests were also entertained by former street performers and talented band, Caliph Buskers.
The tireless effort and dedication demonstrated by AIA employees made a difference as they collectively helped raise a total of RM163,000 from the sales generated on the charity day as well as from pre-sale activities which took place three weeks before the event. On top of this, AIA Malaysia also pledged additional funds to each NGO, bringing the total contribution to over RM234,000.
The 14 NGOs that benefitted from AIA Touching Lives Charity Day were Autism Café Project; Buku Jalanan Chow Kit; Cleft Lip and Palate Association of Malaysia (CLAPAM); Association of Learning Disabilities, Petaling Jaya District - Generating Opportunities for Learning Disables (GOLD); Malaysian Mental Health Association (MMHA); MERCY Malaysia; Mums Sew with Love; National Cancer Society Malaysia (NCSM); Orphancare; Supermum Bakery; We Love Charity; Women of Will; Yayasan Sunbeams Home; and Yayasan Jantung Malaysia.
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