Kuala Lumpur, 2 June 2014 – AIA Bhd. proved “Real Music Never Stops” at The AIA Red Party as hundreds of Swifties gathered to celebrate the countdown to Taylor Swift’s Live Concert in Kuala Lumpur. Held at The Square @ Publika, AIA’s contest winners, media representatives, employees and business partners dressed in their best red outfits in keeping with the event’s theme and Taylor Swift’s ‘The Red Tour’.
“We are excited to be bringing in an international superstar like Taylor Swift who has a massive following in Malaysia. Our lead sponsorship of Taylor Swift’s “The Red Tour” in Kuala Lumpur presents the perfect opportunity for us to connect with and bring young people together to share in this exciting experience with AIA,” said Bill Lisle, Chief Executive Officer of AIA Bhd.
The highlight of The AIA Red Party was the Best Dressed Contest where guests dressed in red were shortlisted to come up on stage to wow the crowd with their best rendition of their idol’s song. The winner, Ashley Tay from Kuala Lumpur walked away with 2 tickets to the AIA Real Life Now Festival 2014 to watch Lady Gaga, PSY, Big Bang perform live in Seoul, Korea on 15 & 16 August in an all-expense-paid trip by AIA.
“Thank you AIA Bhd. for making my dream come true. For this trip, I will bring my mother along because she has never travelled abroad. Just like AIA, I want to give her the ‘real’ life moments of being in another country!” says the 19 year-old student.
As the Lead Sponsor of Taylor Swift’s sold-out concert in Kuala Lumpur on 11 June 2014, AIA launched a contest on its Facebook page www.facebook.com/AIABhdMalaysia to invite participation from Taylor Swift fans interested to win concert tickets and exclusive Taylor Swift merchandise. Based on the theme ‘AIA Real Music Never Stops’, participants were invited to share photos and videos that depict what the phrase “Real Music Never Stops” meant to them in the most creative way. Out of more than 1,000 submissions, three lucky winners Grace Fung, Diane Ngu and Natasha Yap from Selangor, Penang and Kuala Lumpur respectively walked away with the chance to meet Taylor Swift in person and have their photo taken with her.
During the party, fans were treated to make-overs and given a red carpet experience with various photo booths, backdrops with funky props and Taylor Swift life-size cut-outs set up for them to take photos with. Exclusive merchandise such as Taylor Swift–AIA fridge magnets and T-shirts were given to the guests while Elecoldxhot – second runner up-of the World Hip-hop International 2013, Las Vegas - had the crowd awe-struck and on their feet as they showed off their hip-hop moves.
AIA also collaborated with selected radio stations and publications on a series of mini contests that attracted thousands of fans to win concert tickets and exclusive merchandise. To create more buzz, ten ladies dressed in ‘Amazing RED’ made special appearances at busy areas near colleges and shopping malls to promote ‘AIA’s Real Music Never Stops’ contest.
Taylor Swift Live in Kuala Lumpur marks AIA’s lead sponsorship following the successful presentation of the AIA K-POP concert in Kuala Lumpur last June, featuring BEAST, 4Minute and G.NA.