Kuala Lumpur, 3 March 2014 – AIA Bhd. has introduced two new products for women that are geared towards empowering them to make better choices for their health while supporting their needs and lifestyles in today’s society.
A-Plus Venus and A-Plus VenusExtra, which offer several first-of-their-kind features, are comprehensive riders that can be attached to AIA’s regular premium investment-linked plan A-LifeLink to take care of today's modern woman’s protection needs, both physical and emotional.
A unique feature of the Venus plans is that they provide double the benefit amount for the treatment of female organ cancers so policyholders can focus their attention on treatment and recovery. It is the only policy of its kind to do so, thereby enabling women diagnosed with the disease to take some of the financial and emotional strains of dealing with cancer off their shoulders.
Thomas Wong, Chief Marketing Officer of AIA Bhd. said “A disease is not a death sentence; in fact, everything is manageable with the right perspective. Our latest female products are aimed at giving women a better perspective on life by providing peace of mind that they will get the care they need during times of sickness, and added support to face some of life’s upheavals.”
“In Malaysia, breast cancer has been identified as the most common cancer among women with one in every 20 women at risk of developing the illness in her lifetime. AIA’s Venus plans have been designed to provide a range of benefits and tailored support to complement the protection benefits provided for by the basic A-LifeLink plan, hence providing women with enhanced coverage so they are prepared to deal with what has unfortunately become a common illness among women,” Wong elaborated.
The Venus plans give policyholders additional financial relief should they need to undergo specific treatment such as breast lumpectomy, mastectomy, breast reconstructive surgery and female reproductive organ surgery among others.
A-Plus VenusExtra is also unique in that it offers pregnant women between 18-35 weeks immediate protection against specific pregnancy complications and child congenital anomalies such as Down’s Syndrome, cleft palate, spina bifida and certain heart illnesses.
The Venus plans also provide financial assistance when policyholders are unable perform their work or home functions due to temporary disability for two consecutive weeks, thus allowing them to pay for home services to keep their household running during those difficult times. The plans are also the only such in the market for women which offer a compassionate cash benefit due to snatch theft which is claimable once every two years.
“Our goal is to cover three areas – physical, emotional and value added support during times of difficulty,” Wong said, adding that AIA Bhd. was also particularly pleased to be able to provide support for psychotherapy treatment as well as hormone replacement therapy to help them cope with menopause.
“We recognise that there are times or certain events in a person’s life that may send them on an emotional roller-coaster. This plan provides a subsidised amount for therapy so our Venus policyholders can get professional help to get through the challenging period”.
AIA’s advertising campaign for the Venus plans reinforces the insurer’s brand positioning which is centred on the key message that although real life never stops changing, with the right partner who can understand and support you through life’s challenges and opportunities, the seemingly insurmountable becomes achievable.
AIA’s advertising campaign for the Venus plans reinforces the insurer’s brand positioning which is centred on the key message that real life never stops changing and is filled with opportunities, and challenges. But no matter what happens, people should never give up on what is important to them and AIA’s goal is to help its customers meet their ever changing needs. Featuring a woman battling cancer who bravely confronts her illness as she is cheered up by her friends, the advertising campaign will run from March to early April in key national dailies, billboards in key cities nationwide and online.